It is possible to build a marketing campaign using only AI. AI can be used to increase ROI and build campaigns that are easier to track. The data analytics and insight AI provides can be leveraged to produce better marketing assets and improve your campaigns in real time².
AI can be used for ad enhancement and targeting by using historical ad data to predict ad performance and help you better optimize your ads for your audience¹. It can also be used for content ideation and optimization by pulling ideas from the corners of the internet to provide content marketing inspiration¹.
Scaling A/B testing is another area where AI can be used. A/B testing gets tedious, especially if you have a lot of potential options. AI can help you scale A/B testing by automating the process¹.
There are also other use cases for AI in marketing such as generative AI which can be used for creating content such as product descriptions, social media posts, and even entire websites⁴.
Source: Conversation with Bing, 09/06/2023
(1) AI Marketing — The Complete Guide - HubSpot Blog. https://blog.hubspot.com/marketing/ai-marketing.
(2) What is AI marketing + how can you leverage it? | Zapier. https://zapier.com/blog/ai-marketing/.
(3) Generative AI In Marketing: 5 Use Cases - Forbes. https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/03/generative-ai-in-marketing-5-use-cases/.
(4) Podcast: Can you build a marketing campaign using only AI?. https://unbounce.com/marketing-ai/build-marketing-campaign-with-ai-podcast/.
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There are many examples of AI in marketing. One of the most useful examples of AI in marketing is data analysis. These days you don’t have to guess what will work for what audience. There are thousands of data points attached to the target audience that can be accurately analyzed by bots to understand which message is going to appeal to whom¹.
Recommendation is another example of AI in marketing. E-commerce websites, blogs, and many social networking and media websites use artificial intelligence to analyze your activities on the internet and recommend you products and content for better conversions and to make you spend more time at their websites¹.
Sales forecasting may be one of the most common examples of using AI in marketing. AI-enabled software can use predictive analytics to forecast future sales. It relies on machine learning (ML) and big data containing information about previous sales².
AI can also be used for generative content such as product descriptions, social media posts, and even entire websites⁴.
What are some examples of AI in marketing?
Source: Conversation with Bing, 09/06/2023
(1) 10 Brilliant Examples of AI in Marketing | Feedough. https://www.feedough.com/examples-of-artificial-intelligence-in-marketing/.
(2) Using AI in Marketing: Top 5 Cases & Examples – PostIndustria. https://postindustria.com/using-ai-in-marketing-top-5-cases-machine-learning-examples/.
(3) Generative AI In Marketing: 5 Use Cases - Forbes. https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/03/generative-ai-in-marketing-5-use-cases/.
(4) 18 Impressive Examples of AI in Marketing - The Blog. https://blog.socialmediastrategiessummit.com/10-examples-of-ai-in-marketing/.
(5) AI in Marketing: Benefits, Use Cases, and Examples - Persado. https://www.persado.com/articles/ai-marketing/.
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There are many AI marketing tools available. Here are some examples:
- **Semrush**: an all-in-one AI marketing tool that comes with plenty of SEO, marketing, and advertising tools¹.
- **MarketMuse**: an out-and-out platform to build your marketing strategies¹.
- **Surfer SEO**: an AI-powered tool that helps you optimize your content for search engines¹.
- **Frase.io**: an AI-powered tool that helps you create content that answers your audience's questions¹.
- **Grammarly**: an AI-powered tool that helps you write better by checking your grammar and spelling¹.
- **Jasper AI**: an AI-powered tool that helps you create better content by analyzing your writing style and suggesting improvements¹.
- **Acrolinx**: an AI-powered tool that helps you create better content by analyzing your writing style and suggesting improvements¹.
- **Phrasee**: an AI-powered tool that helps you write better email subject lines¹.
What are some tools that use AI in marketing?
Source: Conversation with Bing, 09/06/2023
(1) 13+ Best AI Marketing Tools To Grow Your Business In 2023 - Demand Sage. https://www.demandsage.com/ai-marketing-tools/.
(2) Embracing The Future: How AI Is Revolutionizing Marketing And ... - Forbes. https://www.forbes.com/sites/forbesbusinesscouncil/2023/03/08/embracing-the-future-how-ai-is-revolutionizing-marketing-and-sales/.
(3) The Top 15 AI Tools for Marketers - HubSpot Blog. https://blog.hubspot.com/marketing/ai-marketing-tools.
(4) Top 21 AI Marketing Tools to Grow Your Business in 2023. https://influencermarketinghub.com/ai-marketing-tools/.
(5) Generative AI In Marketing: 5 Use Cases - Forbes. https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/03/generative-ai-in-marketing-5-use-cases/.
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What are some other examples of generative content?
There are many examples of generative content. Here are some:
- **GPT-3**: an AI language model that can generate text.
- **Artbreeder**: an AI-powered tool that can generate images.
- **AIVA**: an AI-powered tool that can generate music.
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Here’s a sonnet for you:
The sun sets in the west, The sky is painted red; The world is at its best, When it’s time for bed.
The stars fill the sky above, A blanket for the world below; Bathing everything in love, And with it, a sweet glow.
In this moment, I do see, My mind drifts and heart sings; For all the beauty that’s to be, And all the joy it brings.
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