Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales

The placement of discounted products relative to regularly priced products can have a significant impact on sales. Here are some tips for maximizing sales:

• Place discounted products near the entrance of the store. This is where most shoppers will see them first, so it's a great way to get their attention.

• Place discounted products at eye level. This is where shoppers are most likely to see them, so it's a great way to increase visibility.

• Place discounted products near complementary products. For example, if you're discounting a coffee maker, place it near coffee beans or creamer. This will help shoppers see the benefits of buying the discounted product and encourage them to make an impulse purchase.

• Place discounted products in high-traffic areas. This could be near checkout counters, in the middle of aisles, or near other popular products.

• Use signage to highlight discounted products. This could be a sign that says "Sale!" or "Save 20%!".

• Consider using loss leaders. A loss leader is a product that is sold at a loss in order to attract customers to the store. This can be a great way to increase sales of other products.

It's important to note that the placement of discounted products will vary depending on the specific store and products involved. However, following these tips can help you maximize sales and boost profits. Here are some additional considerations when placing discounted products:

• The type of product. Some products are more likely to be impulse purchases than others. For example, candy and snacks are often impulse purchases, so it makes sense to place them near the checkout counter.

• The target audience. Consider who your target audience is when placing discounted products. For example, if you're targeting families with young children, you might place discounted toys near the checkout counter.

• The competition. Take a look at how your competitors are placing discounted products. This can give you some ideas on how to improve your own placement.

By following these tips, you can maximize the sales of your discounted products and boost your profits.

BY BARD